Your leads are reading your content.

They’re clicking. Maybe even signing up for demos. But they’re not moving.

Your content’s pulling people in but it’s not moving deals forward. And that’s a problem because if your best prospects stall here, that’s revenue stuck in limbo.

It’s not about creating more content. It’s about making the content you already have work harder.

You need content that helps people say yes.

I create bottom-of-funnel content that turns interest into revenue and shortens the path to “yes.”

I help B2B SaaS companies, especially those with complex products and long sales cycles create content that earns trust, answers real objections, and actually helps close deals.

Because I go deep into the sales process, customer psychology, and product mechanics to meet buyers where they’re stuck.

Not just more content. More useful content. The kind that helps your best leads say, “Finally, someone gets it.”

Here’s what we create together to move the needle:

• Case studies that feel like proof, not PR

• Product-led blog posts built for decisions, not just rankings

• Nurture emails and newsletters that sound like a person wrote them

• Sales enablement content your team actually uses

• Strategy grounded in customer insight—not assumptions

I’ve written nurture emails and case study sequences for MarketerHire that didn’t just get opened—they drove action.

In Q4 of 2024 alone, they helped book 93 appointments, trigger 70 direct replies, and close 41 contracts within the sales cycle.

Segments that had gone cold like SQLs and Closed Lost started opening at double the previous rates.

Because the content didn’t just sound good. It helped leads decide.

I love working with teams who want content that goes beyond awareness to action. If your funnel is full but your deals are stuck, let’s turn that stalled momentum into real conversions.

“Shadrack is a rare writer with the ability to understand difficult business concepts and synthesize them into easily digestible, thought-provoking copy. I've worked with Shadrack for more than 1 year and since then, he's helped us publish nearly 50 posts across a wide range of SaaS sites and topics.

He's extremely flexible, juggling multiple editorial guidelines while also maintaining a differentiated voice, never sacrificing the meat of the article in favor of fluff.

Shadrack is my go-to person to tackle the more difficult, ambivalent, and opinionated topics because of his go-getter attitude and out-of-the-box thinking. In addition, he is very communicative with his editors, responding quickly and efficiently, and consistently adding extra value. High quality publishers and editors who look beyond the basics will appreciate his skills and expertise.”

Mason Yu, Former Head of  Outreach, Omniscient Digital

“Shadrack is easily one of the best writers I've worked with. In one project, for example, he ghost wrote an article about SEO for me. He was not only successful in writing in the same style as me; he wrote much, much better than me!

He has helped me scale my blog and has helped our agency scale our content and digital PR program. I trust Shadrack to research, write, and polish great long form content.

It doesn't just check the box and sound good; it's always well-researched and actually useful content, which is hard to pull off and is so important for the resonance of content.”

Alex Birkett, Co-founder, Omniscient Digital

Explore a featured selection of my ghost written articles below.